15 Nov, 2024 Piece By Piece: The Story of Pharrell, in LEGO Form By Sarah Chittock Piece By Piece is a multi-hyphenate film (comedy-biography-documentary-animation-LEGO wonderland…) masterminded by the multi-hyphenate...
14 Nov, 2024 No grey areas in Kärcher yellow ruling By Susan Bradley Samantha Collins Kärcher, the well-known designer and manufacturer of home, garden and professional cleaning devices, has successfully enforced it's...
14 Nov, 2024 WaterRower - IPEC fails to clarify UK copyright position By Mike Shaw The recent case of WaterRower UK Limited v. Liking Limited provided the UK Intellectual Property Enterprise Court (IPEC) with an...
12 Nov, 2024 Holidays are coming… and so are the copycats By Ella Newell This week, Lidl have announced their upcoming Christmas cola truck tour where they will give out their own-brand Freeway cola, presents...
08 Nov, 2024 Riyadh Diplomatic Conference to conclude and adopt the Design Law Treaty By Valérie Corbiau As a result of the work undertaken by the WIPO standing committees on the law of trade marks, designs and geographic indications between...
07 Nov, 2024 BELIEVE IT! Registered trade marks play a key role in merchandising and enforcement for anime brand owners. By Graeme Murray According to a recent report by Fairfield Market Research, the global anime merchandising market is expected to grow from USD 9.15...
24 Oct, 2024 A crafty move By Matthew Parr In the context of beer, I'm no fan of the term "craft beer" - it’s too easily manipulated and redefined by whoever’s using it. The term...
24 Oct, 2024 Tesco's new advertising campaign celebrates the brand value in the iconic blue dashes By Megan Rannard Tesco's new advertising campaign ("Icons") has launched this week, replacing the letters in the logo with images of foods starting with...
23 Oct, 2024 The evolution of the term 'craft beer' By Ella Newell As a trade mark attorney, I am always quite fascinated by how brands attract consumers. Beyond just a cool name, interesting logo or...
21 Oct, 2024 Axiom Space and Prada collaborate to clothe the first woman on the moon By Louise Mansion Is there any better marketing tool than an unexpected collaboration? The co-designed Axiom Space-Prada AxEMU space suit is a perfect...
18 Oct, 2024 Who was Victoria, and what was her Secret? By Sarah Chittock The return of the VICTORIA'S SECRET Fashion Show has been hitting the headlines this week, following on from its 5 year hiatus. Catching...
08 Oct, 2024 M&C in the news - Deepfake regulation: A double-edged sword? By M&C Newsroom As generative AI continues to evolve, deepfake technology has rapidly become one of its most controversial and potentially dangerous...